MarketCraft

Café Social Strategy

A laptop is placed on a small wooden table with folding legs, featuring a webpage about Canva Websites on its screen. The table also holds a black mug set on a white coaster. In the background, there is a brown leather sofa, and the room has a cozy and casual ambiance.

Travel SEO Plan

Built a launch-ready Instagram strategy for a Kolkata café, combining content pillars, reels, community engagement, and a four-week posting calendar.

A laptop displaying the text 'Building Websites' sits on a wooden portable table in front of a brown sofa. Next to the laptop, there is a black mug placed on a white coaster. The setting suggests a cozy indoor environment suited for remote work or relaxation.

Fashion Ad Campaign

Created an SEO content plan for a student-focused travel blog, including keyword research, article briefs, on-page optimisation, and measurable growth goals.

Scrabble tiles arranged to spell 'ONLINE MARKETING' on a wooden table with a textured surface.

Designer Personal Brand

Planned and optimised a Google and Meta ads campaign for an online fashion brand, testing audiences, creatives, budgets, and conversion-focused landing pages.

A computer screen displaying web design content and code side by side. The left side features text describing a product designer's work and experience, while the right side shows colorful, highlighted code lines on a dark background.

Fashion Ad Campaign

Developed a personal brand content system for a freelance designer, featuring LinkedIn posts, portfolio storytelling, lead magnets, and a consistent visual identity.

Student Work

Real campaigns, thoughtful strategies and portfolios built by Marketcraft students.

A browser window displaying a website with the title 'Carrd'. The background is a gradient transitioning from blue on the left to pink on the right. The main content includes a logo, the website name, a tagline, and two buttons labeled 'Choose a Starting Point' and 'Log In'. The interface appears clean and modern.
A series of cards labeled 'Brand Positioning' are displayed on a blue surface. The cards have blue and white sections, featuring text about strategic brand concepts. Nearby are a blue pen, a color swatch card, a book with circular patterns on the cover, and a black and blue marker. The arrangement is neat and organized, suggesting a theme of branding and design.
A dark-themed web interface displays an SEO performance score of 100. Multiple indicators at the top show different scores in circular icons. Text below explains the significance of the SEO score and offers additional actions to improve website optimization. A cursor is partially visible.
A graphic with text reading 'Exploring Opportunities for D2C Startups in the Post-COVID-19 World.' It features a target with an arrow, a computer monitor displaying an upward graph, a calendar, a rocket icon, and a clipboard with colorful sticky notes.
A person is typing on a MacBook Pro, viewing a website titled 'Personalize your portfolio.' The webpage displays three sections related to investing, each with different images and text. The laptop is on a grey table with a dark sofa and indoor plants in the background.